Pokémon GO

#UltraBeastArrival

Pokémon GO

#UltraBeastArrival

Pokémon GO

#UltraBeastArrival

It's the #UltraBeastArrival! We orchestrated an epic Pokémon Go event, rallying trainers worldwide to capture Ultra Beasts on an international scale! On an electrifying Twitch stream and live event: Pokémon GO Raid Day.

Year
2022

Client
Niantic / Pokémon GO

Role / Responsibilties
UI Design
Twitch Overlay Design
Scene Design

Year
2022

Client
Niantic / Pokémon GO

Role / Responsibilties
UI Design
Twitch Overlay Design
Scene Design

Video Templates

To create an immersive experience we created a branded fictional news team reporting on the Ultra Beast Sightings. Creating broadcast templates for the Twitch livestream including: intro, outro, lower third, picture-in-picture, and more.

Livestream

The live events were livestreamed on Twitch on November 26, 2022 the day before the global raid. The campaign culminated in a global Raid Day event, where Trainers worldwide engaged in raids featuring all the Ultra Beasts that had appeared in Pokémon GO to date.

Results

The campaign generated online conversations, increased brand awareness, and fostered a sense of global collaboration among Pokémon Trainers!

Social media impressions: 90,000,000
Total engagements across social channels: 60,000,000
Specific Ultra Beast mentions increased by +2,680%
TikTok followers increased by 198,000 (+40% growth)
#UltraBeastArrival hashtag used 18,000 times, reaching 340,000,000+
3,500 Trainer participants in real-world activations in Los Angeles and London
300,000 Twitch livestream viewers
Millions of Trainers participated in the climactic Finale Raid Day event

What a weekend!

Thanks to your collective efforts in London, Los Angeles, and other areas around the world, the Ultra Beasts have retreated! 💪

Peace reigns once again—for now. 👀 #UltraBeastArrival pic.twitter.com/4nTyqb9WsB
— Pokémon GO (@PokemonGoApp) December 6, 2022