Pokémon GO

#UltraBeastArrival

Pokémon GO

#UltraBeastArrival

Pokémon GO

#UltraBeastArrival

It's the #UltraBeastArrival! We orchestrated an epic Pokémon Go event, rallying trainers worldwide to capture Ultra Beasts on an international scale! On an electrifying Twitch stream and live event: Pokémon GO Raid Day.

It's the #UltraBeastArrival! We orchestrated an epic Pokémon Go event, rallying trainers worldwide to capture Ultra Beasts on an international scale! On an electrifying Twitch stream and live event: Pokémon GO Raid Day.

Year
2022

Client
Niantic / Pokémon GO

Role / Responsibilties
UI Design
Twitch Overlay Design
Scene Design

Year
2022

Client
Niantic / Pokémon GO

Role / Responsibilties
UI Design
Twitch Overlay Design
Scene Design

Video Templates

To create an immersive experience we created a branded fictional news team reporting on the Ultra Beast Sightings. Creating broadcast templates for the Twitch livestream including: intro, outro, lower third, picture-in-picture, and more.

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Livestream

The live events were livestreamed on Twitch on November 26, 2022 the day before the global raid. The campaign culminated in a global Raid Day event, where Trainers worldwide engaged in raids featuring all the Ultra Beasts that had appeared in Pokémon GO to date.

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Results

The campaign generated online conversations, increased brand awareness, and fostered a sense of global collaboration among Pokémon Trainers!

  • Social media impressions: 90,000,000
  • Total engagements across social channels: 60,000,000
  • Specific Ultra Beast mentions increased by +2,680%
  • TikTok followers increased by 198,000 (+40% growth)
  • #UltraBeastArrival hashtag used 18,000 times, reaching 340,000,000+
  • 3,500 Trainer participants in real-world activations in Los Angeles and London
  • 300,000 Twitch livestream viewers
  • Millions of Trainers participated in the climactic Finale Raid Day event
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