Twitch

Ads Manager

To promote the launch of Twitch's new product feature Twitch Ads Manager, we created a launch video that would not only showcase the functionality and benefits of Twitch Ads Manager but also embody the fun and expressive spirit of the Twitch community.

Year
2021

Client
Twitch

Roles / Responsibilties
Art Direction
Design + UI
Styleframing / Motion Direction

Creative Direction


When Twitch was gearing up to launch its innovative new product feature, Twitch Ads Manager, we recognized the need for a dynamic and engaging promotional video that would capture the attention of users on social media platforms. Our goal was to create a video that would not only showcase the functionality and benefits of Twitch Ads Manager but also embody the fun and expressive spirit of the Twitch community.

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Design System

I opted for a bold and energetic visual style that mirrored the Twitch brand. Bright colors, eye-catching graphics, and fluid animations were incorporated to keep viewers engaged and entertained. We also leveraged Twitch's iconic emotes and memes, injecting a touch of humor and relatability into the video.

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Results

Results


The launch video played a crucial role in promoting the launch of Twitch Ads Manager, capturing the attention of the Twitch community and generating excitement for the new product feature across social media. We were able to communicate the benefits of Twitch Ads Manager in a fun and expressive way, establishing it as an essential tool for Twitch Streamers on the platform.

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