Twitch

Fall Merch Collection

In support of the latest merch drop of Twitch's Fall Collections Y2KEKW and SeemsGood FeelsGood, my role was to assist with art direction, design system, and styleframing. The outcome was a teaser video, launch video, and social assets in the style of Y2K aesthetics and analog VHS style to promote Twitch's newest drop on multiple channels.

Year
2022

Client
Twitch

Roles / Responsibilities
Art Direction
Design
Styleframing
Production Design

Y2KFrame1
Y2KFrame2

Design System

We created a Fall Collection launch that captured the essence of Y2K aesthetics while remaining relevant and appealing to the Twitch audience. The collections themselves are also a homage to Twitch's love of emotes: KEKW and SeemsGood.

twitchemotes
Brand System
Brand System-2
Y2KFrame
Social Assets

Launch:
Lootcave Drop

On the day of the Lootcave Drop November 10th, 2022, the Y2KEKW Launch video was posted across social platforms, driving the Twitch community to the Twitch Lootcave on Amazon to explore the new collections.

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