Samsung GrappleShop

Xbox and Samsung teamed up to celebrate the highly anticipated launch of Halo Infinite with the new Samsung Grappleshop experience, featuring the Samsung Neo QLED TV.  We created an interactive Twitch stream where
Twitch Chat had a chance to step into the shoes of the Master Chief and play a game in the Samsung Grappleshop.

Xbox and Samsung teamed up to celebrate the highly anticipated launch of Halo Infinite with the new Samsung Grappleshop experience, featuring the Samsung Neo QLED TV. 

We created a interactive Twitch stream where Twitch Chat had a chance to step into the shoes of the Master Chief and play a game in the Samsung Grappleshop, where they collaborated with other players to virtually fire a real version of the Master Chief’s Grappleshot to win rewards in the fictional store inspired by the Halo universe. As part of the livestream, Samsung featured guest streamers and influencers, along with additional challenges for fans in the chat to participate in throughout the event.

Year
2022

Client
Xbox x Samsung

Roles / Responsibilities
UX Design (Gamification)
Twitch Overlay Design
Styleframing

Twitch Chat
Gamification

Halo fans used Samsung’s Twitch chat and worked together to aim and fire the Grappleshot at desired targets. Fans could win a variety of prizes like Xbox Series X, Xbox Series X Halo Infinite Limited Edition bundle, Samsung Neo QLED TVs, Soundbars, Buds, and Watches.

TWITCH Chat controls Grappleshot

Video Templates

We designed Samsung's Twitch Overlay Graphics for the Livestream and created a game design to reward Twitch chatters. When successful shots hit designated targets, participating viewers in the Twitch chat had the chance to win various prizes.

UI States
Two Streamers
Picture-in-Picture

Twitch Panels

Twitch Panels

Twitch Livestream

Results

The livestream captured the attention of the gaming community, fostering a sense of community, and drove interest in both Xbox and Samsung products. It succeeded in creating unique and engaging experiences that resonate with the gaming world and generate positive brand associations.

Results Grappleshot
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